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Category: Retail.
Client: Fashionable Development Europe AB.
Location: Göteborg, Sweden.
Partner: Enström Jönsson.
Photographer: Hampus Berndtson.
Project completion: 2017.

Online jewellery retailer Safira opened their first physical flagship store in Gothenburg in 2018.

Architects Enström Jönsson idea was to create a concept based on "Collage and processing of materials". Lighting had to strengthen this concept and above all, lift the products to their actual value.

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