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safIra

Category: Retail
Client: Fashionable Development Europe AB
Location: Göteborg, Sweden
Creative partner: Enström Jönsson
Photographer: Hampus Berndtson
Project completion: 2017

Online jewellery retailer Safira opened their first physical flagship store in Gothenburg in 2018. 

Architects Enström Jönsson idea was to create a concept based on "Collage and processing of materials". Lighting had to strengthen this concept and above all, lift the products to their actual value.  

© Paloma Design Studio AB